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7 Ways Video Games Engage the Brain

by Tom Chatfield

Published November 1, 2010

Tom Chatfield: 7 ways video games engage the brain TED

As we bring gameplay into more aspects of our lives (from socializing to exercising), Tom Chatfield talks about one compelling aspect of videogaming: its measurability. Parceling out rewards at carefully calibrated percentages, games collect reams of data about what humans truly find rewarding, and precisely how hard we're willing to work for a win.